Get your name out there
Ever been to a business expo and see a company whose employees aren’t wearing branded apparel? They stick out like a sore thumb in comparison to the others. It’s hard to tell which company they represent.
It can also come across to others as unprofessional, which, in turn, results in a lack of trust toward that company.
If only there was a solution to this problem (yes, there’s sarcasm in that statement)!
The solution: embroidery.
Benefit #1: Spread the word
Embroidered apparel has several benefits, and one of them is spreading the word about your company.
Your employees can wear company apparel all day at the office, and that’s great! When clients come in for meetings or meet virtually, the embroidered logo will be visible for all. It provides the opportunity to keep your business top of mind.
Perhaps the biggest impact is when you and your employees wear branded apparel outside of the office. Whether you attend an expo, a chamber of commerce event, or even just grabbing your morning coffee, potential customers will see your logo.
Yes, it’s amazing to wear company polos, button-down shirts and cardigans while at the office, but those who visit already have some kind of interest in your products and services. But, when they’re seen outside of the office, it can lead to new customers.
To further drive this point, I’ll give a personal example. I wear embroidered button-down blouses to chamber of commerce events. One day a few months back, I stopped by Dunkin’ Donuts for a coffee beforehand, and someone in the drive-thru noticed my shirt. She said, “oh, Classic Signs! My parents’ company needs a new sign. I’ll tell them to give you a call.”
It’s that easy, people! Embroidery helps spread the word!
Benefit #2: Maintain professionalism
Not everyone at your company needs to wear the exact same shirt, pants, and shoes. They didn’t make us wear that similar of clothing back in my days of school uniforms! Plus, each person has their own individual style; some like short sleeves, others like long sleeves, and color preferences are normally different, as well.
But, it makes a huge difference when everyone is wearing company apparel, especially at an event.
Back to the expo example: when a potential client approaches your booth and everyone’s wearing the latest fashion from Old Navy (which, don’t get me wrong, is one of the best clothing brands for so many reasons), they won’t know who you represent.
But, if you are all wearing pieces with your logo embroidered on them, who you represent, your values, and your messaging will be evident.
Plus, embroidery maintains professionalism. With everyone united in that way, it sends a message to potential customers that you take pride in what you do. That makes a huge difference in the decision-making process.
Benefit #3: Wear high quality clothing with logos that pop
Of course, you would want your employees to be comfortable in what they wear. And, it’s desirable for the apparel not to tear or fade over time.
In addition, an embroidered logo with vibrant color will make a statement.
At Classic Sign Services, we produce embroidery with the latest technological advancements, our own in-house design, digitizing, and production, as well as top-of-the-line clothing and gift items.
Our thread is polyester, which is known for the best performance and color. Plus, we operate with three embroidery heads, whereas most of the industry only operates with single-head equipment.
Therefore, we guarantee that you’ll be satisfied with the final product. We offer quantity discounts. It truly is easy to order the embroidered apparel and products of your dreams!
Let’s get started working together to create high quality branded apparel that will drive new leads and help maintain professionalism!
If this article about embroidery helped you in your decision making, we’d love to know! Follow us on social media to begin the conversation.