Think of a business you follow on social media. How do they portray themselves? Are they friendly, communicative, and post content that keeps you around? Or, do they post content that is only sales-minded, leaving you dissatisfied?
All of the above questions tie into an important aspect of branding. Several factors comprise a brand, and since most people are online nowadays, the digital aspect of it shouldn’t be ignored.
Neither should the physical properties of a brand, such as signage, apparel, and business cards.
Before we dive into the details, let’s define what branding is:
Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.
HubSpot, 2021
“…so that consumers can begin to associate your brand with your products or services.”
What do you think your customers associate your brand with? Is it a friendly demeanor? Your logo? Customer service? What you do?
We all wish for our customers to see our brand in a positive light. In order to do so, we must apply distinctive features that make our brand, ours.
The Physicality of Your Brand
Say you’re at an expo where tons of networking is happening. You’re excited for the big day and the amount of leads you’ll walk away with.
You get to talking with someone who would be the perfect fit for your products and services. You’re certain you can help them out. As the conversation progresses, however, they seem absent-minded, and you can’t figure out why.
“Perhaps they have something personal going on,” you think, as they hand you their business card and walk away.
After you send them a follow-up email, their response causes a churning in your stomach. “I appreciate your time, but I don’t really trust people who don’t wear company apparel to expos, and don’t have professional-looking business cards,” they say.
Ouch.
Sure, that scenario is a tad extreme, but hopefully you’re starting to catch on. Branding is important in all aspects. Yes, we’re living in a digital age, but the physicality of your brand should still be of utmost priority, as well.
Make Your Brand Stand Out
Your brand is more than just your products and services. It’s the entirety of your team members, logo, color palette, design features, attitude, messaging, and more.
You have something special to offer that fixes problems for your prospective customers. It’s important to make your brand stand out, both online and in face-to-face situations.
At Classic Sign Services, we are dedicated to helping you stand out from the rest with high-quality, budget-friendly products. We stick with you through the entirety of your project, and make it easy.
Many of our customers begin with a signage project, then move on to apparel, promotional products, and more. Since we already have your artwork from the beginning, it’s simple to promote your brand in a variety of methods.
For instance, take a look at the ways we were able to assist The Grow Room in O’Fallon, MO:
We started with a signage project, then transitioned to apparel and business cards. Notice how every product has their color palette, design, and logo displayed. Everything is streamlined- now that is consistent branding!
Let’s reimagine the expo scenario, from the perspective of a consistent brand:
You’re talking with that perfect customer. Everything is going well, and they comment on your apparel. “I love your button-down,” they say.
After you thank them for a lovely conversation, they hand you their business card, and you both go on your way. You send a follow-up email, and you’ve scored yourself a new customer! “Thank you for your time. You’re professional, well-rounded, and I can identify with your brand.”
That’s the power of consistent branding.
What’s Next?
If you’re looking to leverage the positive effects that consistent branding can provide, look no further. We have all the tools and technology necessary to ensure you stand out. Contact us today for a free consultation and quote.
If this article about consistency in branding helped you in your decision making, we’d love to know! Follow us on social media to begin the conversation.