We Are Here To Help
Welcome to Classic Sign Services in St. Peters, Missouri. We want to help you make amazing signage and be your branding partner, helping you grow your business with a heightened level of professionalism that draws potential and repeat customers to your door. The right sign and branding package can do all of that and more.
Our dedicated team is licensed and bonded in the following counties and over 200 cities – St. Louis, St. Charles, St. Louis City, Lincoln, Warren, and Franklin Counties. We are so glad you're here!
Our Mission
It is our mission to make superior quality signage and promotional packages easy by fulfilling all your signage and branding needs locally. From sign permitting and surveys to design and installation, we do it all. Whether you need digitally printed banners, apparel, and promotional items; large format signage, or embroidered wear, we will elevate your brand with eye-catching, professional products.
We use only the highest quality materials, our own designers, technicians, in-house printers and installers, and operate with honesty, fair pricing, fast turn-around, great value, and the promise that if it's not right, we will fix it.

“We would rather not sell a sign than sell one that doesn’t make our customer money. I love this challenging business and our team truly loves helping our customers be the best they can be.”
The Classic Signs Team
If you are already a customer, you have most likely met everyone on our team. If this is your first time with us, please read about our talented team that works together to give our clients the best signage and branding experience possible.

Bill Brink
Owner, Sales, Sign Specialist | billb@classicsignservices.com
I am a lifelong resident of St. Charles County, having lived in O’Fallon, St. Peters, and the City of St. Charles. For many years, I was in the office supply business then founded what would become Classic Sign Services in 2001.
I have always believed in helping our customers from start to finish. When I’m not working, I enjoy spending time with my family, Lions and Elk Clubs, playing golf, riding my motorcycle, and helping others; I enjoy getting out in the community.
I could not be more proud of our team at Classic Sign Services or more grateful for our loyal customers – I am still excited to come to work every day after almost 20 years!


Nikki Potter
Many Hats | nikkip@classicsignservices.com
Hello, my name is Nikki Potter,
I’ve been a member of Classic Signs Services for about 3 years. When I’m not in the office, I enjoy spending time with my 3 kids, Fiancé, and my newest puppy Marley. When I’m not spending time with my family, I enjoy relaxing with my favorite tv shows and puzzles. Summertime is the best time of year, Camping, BBQ, and swimming is what I look forward to. I have been in the sign industry for 15 years and look forward to working with you for many years to come.

Brian Tidd
Graphic Designer, Digital Printing Specialist | briant@classicsignservices.com
I joined Classic Sign Services in April of 2019. I have a degree in Graphic Design and have worked in the printing industry as a designer for the last 5 years.
I am married with 3 kids and love to spend time with my family, especially taking our kids to the zoo! I was lucky to find Classic Sign Services and plan to be here as long as I can. I love our customers and the variety of work – there is never a dull day!

Linda Malie
Graphic Designer | lindam@classicsignservices.com
My background is extremely varied: I’ve worked in print, advertising, environmental and retail design, and government. I’ve worked all over the place, both as a freelancer and full-time employee.
I have over twenty years experience as a graphic designer, earning my BSDesign from the University of Cincinnati in 2003. Wanting to learn more about “the other side,” I earned my MBA with an emphasis in Innovation Management from the University of Colorado, Colorado Springs in 2013.
When I’m not making signs, I enjoy my time with my son and my dog. I also dabble in toy photography, drawing type, reading, and learning languages, German especially.

Jim Fitzpatrick
Production, Graphic Designer | jimf@classicsignservices.com
Hello, I’m Jim Fitzpatrick. I have been with the Classic Sign Services team since January 2020 and had worked with Bill in the past for 5 years. I have 20+ years of experience as a production manager in the sign industry, installing and designing. I enjoy working for Classic Signs again doing design and production, and I look forward to many more years with them!
I consider myself a die-hard St. Louis Blues fan (especially since they are the 2019 Stanley Cup Champions), and I enjoy golfing, mountain biking, and spending time with my wife and dog, Lucky.

Wendy Tentschert
Government Bids | wendyt@classicsignservices.com
Hi, my name is Wendy Tentschert and I joined the team in the fall of 2020. My area is governmental bidding. I have experience working with local and state governments, but not in the sign industry. The team here has been so helpful and has taken the time to show me what I need to know to be successful. We have our areas of strength and are also a team that strives to serve our customers in all of their needs.
Like many others here at Classic Signs, I am Lutheran and have lived in the St. Louis/St. Charles area all my life. My parents live just a mile down the road from me in O'Fallon. I am the baby of the family with an older brother and sister. I have two college-aged girls - one in Nursing and the other in Finance/Marketing - complete opposites, but the best of friends.
When I am not learning new terminology and printing methods, I'm at home with my husband and dog. We like to take the dog to state parks and visit historical sites. My bucket list includes visiting each capitol and Governor's Mansion - so far, we've only been to about five. Thank you for looking at our site! We are here to serve you.

Melissa McDermott
Account Executive | melissam@classicsignservices.com
My name is Melissa McDermott. I started with the company in December 2020 as an account executive. I previously worked in the construction industry, managing a contractor's office. I have a lot to learn about signage, but I'm learning something new every day. Everyone here has been so helpful in sharing their knowledge with me.
Outside of Classic Signs is where I hold my most important job: being a mom. I'm married to my high school sweetheart and we have four kids together. Our whole family thinks we were meant to live on the beach. One day, maybe, but until then we visit Destin, our happy place, regularly.

Paul Hochhalter
Sales & Graphic Design | paulh@classicsignservices.com
Coming Soon!


Drive Customers to Your Door
If you have any questions or need ideas for elevating your brand and driving customers to your business, contact us for your free consultation and quote today. We look forward to meeting you! 636-978-4664