We Are Here To Help
Welcome to Classic Sign Services in St. Peters, Missouri. We want to help you make amazing signage and be your branding partner, helping you grow your business with a heightened level of professionalism that draws potentials and repeat customers to your door. The right sign and branding package can do all of that and more.
Our dedicated team is licensed and bonded in the following counties and over 200 cities – St. Louis, St. Charles, St. Louis City, Lincoln, Warren, and Franklin Counties. We are so glad you're here!
Our Mission
It is our mission to make superior quality signage and promotional packages easy by fulfilling all your signage and branding needs locally. From sign permitting and surveys to design and installation, we do it all. Whether you need digitally printed banners, apparel, and promotional items; large format signage, or embroidered wear, we will elevate your brand with eye-catching, professional products.
We use only the highest quality materials, our own designers, technicians, in-house printers and installers, and operate with honesty, fair pricing, fast turn-around, great value, and the promise that if it's not right, we will fix it.

“We would rather not sell a sign than sell one that doesn’t make our customer money. I love this challenging business and our team truly loves helping our customers be the best they can be.”
The Classic Signs Team
If you are already a customer, you have most likely met everyone on our team. If this is your first time with us, please read about our talented team that works together to give our clients the best signage and branding experience possible.

Bill Brink
Owner, Sales, Sign Specialist | billb@classicsignservices.com
I am a lifelong resident of St. Charles County, having lived in O’Fallon, St. Peters, and the City of St. Charles. For many years, I was in the office supply business then founded what would become Classic Sign Services in 2001.
I have always believed in helping our customers from start to finish. When I’m not working, I enjoy spending time with my family, Lions and Elk Clubs, playing golf, riding my motorcycle, and helping others; I enjoy getting out in the community.
I could not be more proud of our team at Classic Sign Services or more grateful for our loyal customers – I am still excited to come to work every day after 17 years!


Joe Yadamec
Graphic Designer, Sign Specialist | joe@classicsignservices.com
As an employee wearing many hats at Classic Sign Services, my main goal is to clear off my desk daily! I love my job; we have a great crew that makes it all the more enjoyable. My commute is long as I live on a farm West of Troy, MO., where my wife and I raise goats, cats and dogs. We were also blessed with a child in July of 2018; she is our everything.
When I’m not with my family or my Classic Sign Services work family, I’m frequently found with my church family volunteering and/or doing God’s work. I hope to make a difference in anybody’s life – whether it’s with a well-made banner or a simple act of kindness.

Michelle Sanders
Sign Specialist, Graphic Designer | michelles@classicsignservices.com
I have worked in the sign industry for the past 17 years, 5 of them on the wholesale manufacturing side, which has given me an edge at Classic Sign Services. I did make a career change for about a year, but there is something about working in the sign industry that made it hard for me to stay away. Returning to the industry was the best decision I could’ve made – it led me to Classic Sign Services!
I have known Bill (the owner) my entire career and had job-shared with him many times. Bill is a great boss and we have a great crew here at Classic Sign Services; we work well as a team. I love getting to work with our customers and helping them with their signage needs.
When I’m not designing or pricing signs, I am spending it with my boyfriend, my son and daughter, who are my world, and our 2 dogs. We love the outdoors and spend most of our time either at the lake boating and fishing, or riding 4 wheelers and camping.

Brian Tidd
Graphic Designer, Digital Printing Specialist | briant@classicsignservices.com
I joined Classic Sign Services in April of 2019. I have a degree in Graphic Design and have worked in the printing industry as a designer for the last 5 years.
I am married with 3 kids and love to spend time with my family, especially taking our kids to the zoo! I was lucky to find Classic Sign Services and plan to be here as long as I can. I love our customers and the variety of work – there is never a dull day!

Craig Lange
Installation, Sign Specialist | craigl@classicsignservices.com
I have been with Classic Sign Services since April of 2018. I was most recently living a mile from Mount Rushmore, in the Black Hills of South Dakota. I have known Bill for many years – his persistence to come work for him finally paid off as I loaded up the truck and moved back to Missouri.
I have been in sales (selling to sign companies) and construction since my discharge as Coast Guard C-130 Navigator in 1983. I had my own distributorship selling to sign companies from 2006-2016. I love my job at Classic Sign Services and my co-workers, my boss, and my customers. Everyone here works as a team, helps each other, and we all strive to be the best at what we do!
When not selling or installing signs, I can be found with our company bowling team, golfing or fishing, or drying my hair on the open road on a motorcycle with my wonderful wife, Ovella.

Fran O’Neil
Bookkeeper | frano@classicsignservices.com
I work part-time at Classic Sign Services. I love the company and the daily interaction with our super customers and my co-workers. We work well together as a team and it shows in the product.
Previously, I worked 23 years for a Civil Engineering firm in Tampa, Florida, where I was responsible for the Accounting and HR functions. I retired at the end of 2015 and moved back to the St. Louis area to be closer to my family.





Nikki Potter
Sign Advisor, Accounts Receivable | nikkip@classicsignservices.com
Hello, my name is Nikki Potter. I have been in the sign industry for 9 years and look forward to working with Classic Sign Services and our great customers for many years to come.
When I’m not in the office, I enjoy spending time with my 3 kids, fiancé, and our new puppy, Marley. Summer is my favorite time of year; we spend most of our time camping, BBQing, and swimming. I look forward to the exciting days ahead as Classic Sign Services continues to grow.
Paige Guetterman
Director Of Communications | paigeb@classicsignservices.com
Hi there! My name is Paige Guetterman, and I’m the Director of Communications here at Classic Sign Services. If you’ve checked out our Facebook posts, blog articles, or email sends, that’s me behind it! I recently graduated from Missouri State University in May 2020 with a degree in Communication Studies and a minor in Psychology. Although I’m pretty new to the professional field, I’m so excited to be working at Classic Signs! I didn’t think I’d be working in the sign industry, but I’m learning every day. Bill and my co-workers have been so welcoming to me. We work as a team and have each other’s backs.
I love Jesus, coffee, and a good hike. If I’m not at work, you can find me reading a mystery novel, watching Friends, walking my dogs, or hanging with my family, husband, and friends!
Jim Fitzpatrick
Production, Graphic Designer | jimf@classicsignservices.com
Hello, I’m Jim Fitzpatrick. I have been with the Classic Sign Services team since January 2020 and had worked with Bill in the past for 5 years. I have 20 + years of experience as a production manager in the sign industry, installing and designing. I enjoy working for Classic Signs again doing design and production, and I look forward to many more years with them!
I consider myself a die-hard St. Louis Blues fan (especially since they are the 2019 Stanley Cup Champions), and I enjoy golfing, mountain biking, and spending time with my wife and dog, Lucky.
Wendy Tentschert
Government Bids | wendyt@classicsignservices.com
Hi, my name is Wendy Tentschert and I joined the team in the fall of 2020. My area is governmental bidding. I have experience working with local and state governments, but not in the sign industry. The team here has been so helpful and has taken the time to show me what I need to know to be successful. We have our areas of strength and are also a team that strives to serve our customers in all of their needs.
Like many others here at Classic Signs, I am Lutheran and have lived in the St. Louis/St. Charles area all my life. My parents live just a mile down the road from me in O'Fallon. I am the baby of the family with an older brother and sister. I have two college-aged girls - one in Nursing and the other in Finance/Marketing - complete opposites, but the best of friends.
When I am not learning new terminology and printing methods, I'm at home with my husband and dog. We like to take the dog to state parks and visit historical sites. My bucket list includes visiting each capitol and Governor's Mansion - so far, we've only been to about five. Thank you for looking at our site! We are here to serve you.
Melissa McDermott
Account Executive | melissam@classicsignservices.com
My name is Melissa McDermott. I started with the company in December 2020 as an account executive. I previously worked in the construction industry, managing a contractor's office. I have a lot to learn about signage, but I'm learning something new every day. Everyone here has been so helpful in sharing their knowledge with me.
Outside of Classic Signs is where I hold my most important job: being a mom. I'm married to my high school sweetheart and we have four kids together. Our whole family thinks we were meant to live on the beach. One day, maybe, but until then we visit Destin, our happy place, regularly.

Drive Customers to Your Door
If you have any questions or need ideas for elevating your brand and driving customers to your business, contact us for your free consultation and quote today. We look forward to meeting you! 636-978-4664